Brand kits are the source of truth, not vibes

If three agents and two humans each “remember” a slightly different logo blue, you do not have a brand. You have a rumor mill with good intentions.

MeltingFace Presence treats the brand system directory as the only place corporate identity is allowed to live in machine form. Agents read it. They do not invent alternate hex codes, taglines, or legal notices.

What sits in the kit

Artifact	Role
`brand-kit.yaml`	Unified manifesto agents load first
`color-palette.json`	Tokens (aligned to live site gold/bronze for web)
`typography.yaml`	Type roles and fallbacks
`voice-tone.yaml`	Personality and channel tone
`forbidden-claims.json`	Hard-reject patterns at review
`legal-boilerplate.yaml`	Verbatim notices (dry-run, privacy, AI disclosure)
`corporate-facts.json`	Board-gated entity facts

If it is not in the kit (or a Board-approved change), it is not brand truth.

Why this matters for AI-assisted content

Large models are excellent at plausible language. Plausible is dangerous when the sentence implies live channels, certifications, or performance outcomes you never measured.

A forbidden-claims list will not catch every mistake, but it forces a culture: specificity over swagger. “Preview-only until the Board approves” is less exciting than hype, and a lot easier to defend.

Live site vs product UI

Our public site at meltingface.io is a warm gold and bronze theme. The Presence SSG now tracks those tokens for the corporate website path. Older blue/purple product-UI samples are legacy unless the Board reinstates them.

This site uses system fonts that keep the type hierarchy. It doesn't embed licensed webfonts, and we don't claim it does.

Practical rule for agents

Load `brand-kit.yaml` first.
Prefer hex and copy from kit files over training-data memory.
If a field is Board-gated, stop and open an issue — do not “fix it in.”
Run `validate-brand-kit.py` and site quality gates before calling content done.

Bottom line

Brand kits are not marketing wallpaper. They are control surfaces for humans supervising AI-assisted presence work.

MeltingFace